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A comprehensive study of consumer behavior and how external and internal factors influence purchasing decisions, with analytical frameworks that help understand consumer behavior in the marketplace.

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Consumer Behavior: The Impact of External and Internal Factors

"Understanding consumer behavior is not just about studying their purchasing choices, but is the key to analyzing the psychological and social factors that influence their decisions, helping to design marketing strategies that align with their needs and expectations."

“Consumer Behavior: The Impact of External and Internal Factors” is a specialized book that delves into the scientific study of consumer behavior, shedding light on the influence of economic, social, and psychological factors on purchasing decisions. The book offers an in-depth analysis of how consumers interact with various influences in their external and internal environments, presenting practical methods for understanding these interactions and applying them in marketing and management fields.

scientific and field-based tools. It also addresses the importance of psychological and social factors in shaping consumer behavior and how to incorporate them into modern marketing strategies. This book significantly contributes to enhancing awareness on improving consumer experiences and increasing customer satisfaction in the marketplace.

This reading is essential for those interested in studying consumer behavior and market trends, whether they are academics or professionals in marketing and management fields.