Name: Consumer Behavior Models
SKU: 2763
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An applied study of various models that explain consumer behavior based on the influence of economic and psychological factors, with an exploration of methods for analyzing consumer behavior using different models.

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"Understanding Consumer Behavior: Applying Models to Analyze Economic and Psychological Influences"

"Explaining consumer behavior is not just about studying choices, but a complex process that integrates economic and psychological factors, allowing us to develop innovative and effective marketing strategies."

“Consumer Behavior Models” is a book that provides an in-depth study of consumer behavior through the application of various models that explain the factors influencing purchasing decisions. The book examines scientific models such as the Theory of Planned Action and the Theory of Reasoned Behavior, focusing on how economic, social, and psychological factors shape consumer behavior.

The book addresses consumer behavior analysis through statistical data and field studies conducted across various markets, offering readers scientific methods for measuring and analyzing the factors affecting purchasing behavior. Its aim is to provide strategic insights that help build more effective marketing strategies by gaining a deeper understanding of consumer behavior.

This book is valuable for marketers, academics, and students looking to gain a deeper understanding of consumer behavior and how to apply these models in field and analytical studies.